What you can
do with the work.

Permitted

• +Print and display for personal, private enjoyment
• +Share directly with family and close friends
• +Store in a personal archive

Not permitted

• —Post publicly on social media or any public-facing platform
• —Use in advertising, marketing, or promotional material
• —Reproduce commercially in any form
• —Transfer, sublicense, or share with third parties outside your household

Permitted

• +Post on your personal or brand social media accounts (Instagram, LinkedIn, TikTok, etc.)
• +Use in organic (non-boosted) brand content and community posts
• +Embed on your personal or brand website for editorial/about-style content
• +Share via stories, reels, and similar ephemeral formats

Not permitted

• —Use in paid, boosted, or sponsored advertising placements
• —License or sublicense to third-party brands or agencies
• —Publish in press, editorial media, or commercial print
• —Use in contexts that imply endorsement of a product or service beyond your own brand

Permitted

• +Use in advertising, marketing campaigns, and promotional materials
• +Publish on your company website, email marketing, and social media (including paid)
• +Include in pitch decks, brochures, reports, and event materials
• +Use across the single brand or project described in the delivery brief

Not permitted

• —Sub-license or transfer to third-party brands, agencies, or partners
• —Use across multiple brands or business units not named in the brief
• —Resell the files or include them in stock libraries
• —Train AI / ML models on the deliverables

Permitted

• +Use across multiple campaigns, time periods, and touchpoints without restriction
• +Sub-license to your marketing agency or production vendors solely for producing materials on your behalf
• +Deploy across multiple brands or divisions within the same organisation
• +Use in out-of-home advertising, large-format print, and broadcast-adjacent contexts

Not permitted

• —Resell or redistribute the files commercially or as stock
• —Sub-license to third-party brands outside your organisation
• —Train AI / ML models on the deliverables
• —Transfer ownership of the underlying copyright (that remains with the creator)

Permitted

• +Publish in newspapers, magazines, blogs, and editorial media
• +Use in factual, news-related, or documentary contexts
• +Archive in an editorial media library under standard press terms
• +Use in academic and educational publications

Not permitted

• —Use in advertising, sponsored content, or any commercial promotional context
• —Imply endorsement of a product, brand, or ideology
• —Alter the image in a way that misrepresents its factual meaning
• —Relicense to other publications without written agreement

Permitted

• +Include in film, documentary, or television productions
• +Distribute on streaming platforms (Netflix, Prime, YouTube, etc.)
• +Use in monetised online video and video-on-demand content
• +Screened at festivals, cinemas, or public exhibitions tied to the production

Not permitted

• —Use in broadcast advertising spots without a separate Broadcast Advertising Agreement
• —Relicense or sell the footage separately from the production
• —Use in perpetuity without a defined distribution window — terms must specify the window
• —Train AI / ML models on the deliverables

Permitted

• +Print in a defined, numbered limited edition agreed in writing
• +Display in galleries, exhibitions, and art fairs
• +Reproduce in exhibition catalogues and press coverage of the exhibition
• +Resell individual prints as physical objects within the agreed edition

Not permitted

• —Print beyond the agreed edition size without a new written agreement
• —Use the work in commercial advertising or marketing contexts
• —Create derivative works or digital reproductions outside the physical edition
• —Transfer copyright — the creator retains all underlying intellectual property

Permitted

• +View the delivered file for reference
• +Request specific usage rights in writing from LSCA or the creator

Not permitted

• —Reproduce, publish, or distribute in any form
• —Use commercially, editorially, or in any public-facing context
• —Modify, crop, or create derivative works
• —Transfer or share the file with any third party